Alameda, CA – August 16th, 2024 – The Bay Area Breakers, a Challenger Level team in Major League Pickleball, are thrilled to announce a new partnership with Dear Flor, an independent, Filipino, and woman-owned company known for its innovative and culturally rich cannabis gummies. This exciting collaboration marks a significant step forward in promoting diverse cultures through sports and wellness.
Dear Flor, founded with a simple yet powerful mission to share Filipino culture with the world, has pioneered the first line of unabashedly vegan Filipino cannabis gummies. Featuring authentic Filipino flavors such as ube, calamansi, buko pandan, and mango, Dear Flor’s products are 100% Filipino, offering a unique and flavorful experience that resonates with their heritage.
"We are excited to partner with the Bay Area Breakers and bring our passion for Filipino culture to the world of professional sports," said Lisa Angulo Reid, co-founder and CEO of Dear Flor. "This partnership not only allows us to share our love for Filipino flavors with a broader audience but also supports our commitment to community and cultural pride. We’re also excited to be the first cannabis company to sponsor the first Asian-owned major league sports team"
As part of this partnership, the Bay Area Breakers will proudly display the Dear Flor logo on their jerseys, celebrating the vibrant culture and innovative spirit that both the Breakers and Dear Flor embody. In addition, Dear Flor will have a strong presence at team events and across social media, furthering the connection between sports, culture, and community.
Fans can expect to see the new branded jerseys in action during DINKsanity! on September 3rd at 4:00 PM at the HUB in Alameda, CA, and at two upcoming MLP regular season events—MLP Virginia Beach in September and MLP Las Vegas in October. This visibility symbolizes the unity and dedication to action sports that both the Breakers and Dear Flor represent.
"We are honored to welcome Dear Flor as a partner," said Geoffrey Nguyen, General Manager of the Bay Area Breakers. "Their dedication to cultural expression through their products aligns perfectly with our values, and we look forward to showcasing their brand to our fans and the broader pickleball community."
This partnership represents a fusion of tradition and innovation, bringing together the fast-growing sport of pickleball with the rich, flavorful heritage of the Filipino community. Together, the Bay Area Breakers and Dear Flor are committed to making a positive impact both on and off the court.
About Dear Flor:
Dear Flor is an independent, Filipino, and woman-owned company with a simple mission: to share Filipino culture with the world, one flavor at a time. Dear Flor has created the first line of 100% vegan cannabis gummies with Filipino flavors like ube, calamansi, buko pandan, and mango. Filipino flavors for all!
About Bay Area Breakers:
The Bay Area Breakers are a Challenger Level team competing in Major League Pickleball. Known for their competitive spirit and community engagement, the Breakers strive to bring the excitement of pickleball to fans across the Bay Area and beyond.
Contact:
Geoffrey Nguyen
General Manager
Geoff.nguyen@bayareabreakers.net
760-608-9941
www.bayareabreakers.net