July 11th, 2024 – Alameda, CA – The Bay Area Breakers, a Challenger Level team in Major League Pickleball, are thrilled to announce a new exclusive sponsorship agreement with Nissan. As the sole automotive sponsor of the Bay Area Breakers, Nissan has exclusive rights in the category with the honor of having a logo prominently displayed on the teams' jerseys for the remainder of the 2024 season.
“We are excited to welcome Nissan Motors as a key partner of the Bay Area Breakers,” said Geoffrey Nguyen, General Manager of the Bay Area Breakers. “Nissan’s dedication to innovation and excellence aligns perfectly with our team’s values and ambitions. We look forward to a successful collaboration that enhances the experience for our players and fans alike.”
As part of the agreement, Nissan will gain significant visibility through branding opportunities, including the prominent placement of their logo on team jerseys. This partnership highlights Nissan’s commitment to supporting local, action sports and engaging with the vibrant pickleball community.
The Bay Area Breakers, known for their competitive edge and dedicated fan base, are excited about this new chapter and the enhanced support from Nissan. Fans can expect to see the new Nissan-branded jerseys in action during four upcoming MLP regular season events - MLP Salt Lake City in July, MLP Kansas City in August, MLP Virginia Beach in September, and MLP Las Vegas in October - symbolizing the unity and dedication to action sports.
This collaboration is also a significant step in further solidifying our commitment to Asian American and Pacific Islander (AAPI) initiatives. The Bay Area Breakers are proud to support and uplift the AAPI community, and this partnership with Nissan, a company with strong ties to AAPI culture and communities, underscores our dedication to these important initiatives.
This collaboration is set to bring new energy and opportunities for fan engagement, both on and off the court, as the Breakers continue their pursuit of excellence in Major League Pickleball.
For more information about the Bay Area Breakers and to stay updated on their season, visit www.bayareabreakers.net. To learn more about Nissan Motors and their latest initiatives, visit www.nissan.com.
About Bay Area Breakers
The Bay Area Breakers, originally founded as the Jackrabbits in 2022, are a professional pickleball team competing in Major League Pickleball's Challenger Level. With a diverse ownership group and a strong performance record, the Breakers are committed to growing the sport of pickleball and fostering community engagement within the Asian and Asian American markets.
Media Contacts:
Bay Area Breakers:
Geoffrey Nguyen
General Manager
Geoff.nguyen@bayareabreakers.net
(760) 608-9941